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published data ：11.2007

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Table  of   Content

CHAPTER ONE Basic Summary of Current Milk Powder Market in China

CHAPTER TWO General Situation of Dairy Market in China

2.1 Analysis of Raw Milk Supply
2.1.1 Dairy Cattle Inventory
2.1.2 Milk Output
2.1.3 Regional Layout of Milk Source
2.1.4 Regional Layout Characteristics of Milk Source
2.1.5 Procurement Price of Milk
2.2 Production of Dairy Products
2.2.1 Liquid Milk
Liquid Dairy Output
Regional Layout of Liquid Dairy Output
Structure of Liquid Dairy
2.2.2 Solid Dairy Products
Growth Trend of Output of Solid Dairy Products
Regional Layout of Output of Solid Dairy Products
Structure of Solid Dairy Products
Output of Milk Powder
Structure of Milk Powder Category
2.3 Consumption of Dairy Products
2.3.1 General Situation of Consumption of Dairy Products
2.3.2 Consumption Structure of Dairy Products
2.3.3 Consumption Regions of Dairy Products
    Fresh Milk
    Yogurt
    Milk Powder
2.3.4 Consumption Price of Dairy Products
Fresh Milk
    Yogurt
    Milk Powder
2.4 Import and Export of Dairy Products
2.4.1 General Trend of Import of Dairy Products in China
2.4.2 Trend of Import of Different Dairy Product Categories
Import Structure of Different Dairy Product Categories
Import Volume of Different Dairy Product Categories
Import Price of Different Dairy Product Categories
2.4.3 Import Origins of Dairy Products in China
2.4.4 Export Structure of Dairy Products in China
2.4.5 Export Flow of Dairy Products in China
2.4.6 Export Provinces of Dairy Products in China
2.4.7 Import and Export of Milk Powder in China
(1) Categories of Milk Powder
(2) Use of Imported Milk Powder
(3) Import Volume of Milk Powder
Ⅰ Total Volume
Ⅱ Whole Milk Powder
Ⅲ Skim Milk Powder
Ⅳ Import Volume of Infant and Adult Milk Powder
 (4)Import Structure of Milk Powder
 (5)Import Origins of Milk Powder
Ⅰ New Zealand
Ⅱ Other Countries
Ⅲ Import of Key Original Countries of Infant and Adult Milk Powder
 (6) Import Flow of Milk Powder
Ⅰ Key Import Flow of Skim Milk Powder
Ⅱ Key Import Flow of WMP Not Containing Added Sugar
Ⅲ Key Import Flow of WMP Containing Added Sugar
Ⅳ Key Import Flow of Infant and Adult Milk Powder
 (7) Price of Imported Milk Powder
Ⅰ Price of Milk Powder Categories
Ⅱ Price of SMP
Ⅲ Price of WMP
Ⅳ Price of Infant and Adult Milk Powder
Ⅴ Price of Imported Milk Powder from New Zealand
Ⅵ Price of Imported Milk Powder from Other Countries
(8) Importers of Milk Powder
(9) Exporters of Milk Powder
Ⅰ Export Scale and Structure of Milk Powder in China
Ⅱ Layout of Key Export Regions of Milk Powder
Ⅲ Layout of Key Export Enterprises of Milk Powder

3 Supply and Demand Environment of Milk Powder of International Market
3.1 General Supply and Demand Environment of Milk Powder
3.2 Supply and Demand of Milk Powder of Key International Economic Bodies
3.2.1Supply and Demand of Milk Powder in New Zealand
3.2.2 Supply and Demand of Milk Powder in Australia
3.2.3 Supply and Demand of Milk Powder in EU 25 Members
3.2.4 Producing Situation of Milk Powder in US

4 Policy Environment of Dairy Market in China
4.1 Regulation for Milk Powder in China
4.2 Permit System for Infant Milk Powder Production in China
4.3 Policy Environment of Dairy Market in China
4.4 Supervision System for Dairy Products Market in China
4.5 Regulation for “Reconstituted Milk” Labeling
4.6 Sales Administration Regulation for Mother’s Milk Substitute

5 Marketing Environment of Milk Powder Market in China
5.1 Market Capacity of Milk Powder in China
5.2 Character of Urban and Rural Milk Powder Market in China
5.3 Composition of Cost and Terminal Price of Milk Powder
5.4 Marketing Channels of Milk Powder

6 Competition Environment of Milk Powder Market in China
6.1 General Competition Environment of Milk Powder Market
6.1.1 Competitive Enterprises
6.2 Top10 Competitive Enterprises
6.2.1 Investment
6.2.2 Production Volume
6.2.3 Product Structure
6.2.4 Business Benefit
6.2.5 Market Share

7 General Situation of Industrial Milk Powder Market in China
7.1 Supply and Demand of Industrial Milk Powder Market in China
7.1.1 Supply Situation
7.1.2 Demand Situation
7.2 Layout of Industrial Milk Powder Producing Regions in China
7.3 Competition of Industrial Milk Powder Market in China

8 Growth Trend and Influencing Factors of Milk Powder Market in China
8.1 Production of Milk Powder
8.1.1 Rapid Growth of Milk Powder Market
8.1.2 Changes of Structure of Milk Powder
8.2 Consumption of Milk Powder
8.2.1 Price Growth of Milk Powder Market
8.2.2 Slow Growth of Packet Milk Powder Consumption and Distinct Growth of Industrial Milk Powder Consumption
8.2.3 Key Consumption Market of County-level Areas
8.3 Trade of Milk Powder
8.3.1 Slight Growth of Milk Powder Import with Firm Imported Price
8.3.2 Oceania Being Key Import Origins with Reducing Market Share in China
8.3.3 New Opportunities of Milk Powder Export in China
8.4 Strategy of Milk Powder Market Competition
8.4.1 Strategic Alliance of Milk Powder Market Competition
8.4.2 Important Means to gain profit margin
8.4.3 Third and Fourth-grade Market being Important Markets for Brand Milk Powder Enterprises
8.4.4 International Market being Important Channel for Brand Milk Powder Enterprises in China

Affix
Affix One: Balance Sheet of Various Kinds of Milk in China
Affix Two: Balance Sheet of WMP in China
Affix Three: Balance Sheet of SMP in China
Affix Four: Catalog of Key Milk Powder Importers in China, 2006
Affix Five: Catalog of Key Milk Powder Import Processing Enterprises in China, 2006

Figure
Figure2.1, Growth Trend of Dairy Cattle Inventory in China, 1995-2006
Figure 2.2, Growth Trend of Milk in China, 1995-2006
Figure 2.3, Growth Trend of Milk Production in Key Producing Regions, 2006
Figure 2.4, Proportion of Milk Production of Key Producing Regions in China, 2006
Figure 2.5, Trend of Procurement Price of Raw Milk in China, 2005-2006
Figure 2.6, Trend of Procurement Scale of Raw Milk of Major Dairy Enterprises in China, 2005-2006
Figure 2.7, Growth Trend of Liquid Dairy Output in China, 1998-2006
Figure 2.8, Growth Trend of Liquid Dairy Output in Key Provinces, 2006
Figure 2.9, Proportion of Liquid Dairy Output in Key Producing Regions, 2006
Figure 2.10, Growth Trend of Different Categories of Liquid Dairy in China, 1999-2006
Figure 2.11, Trend of Structural Changes of Liquid Dairy in China, 1999-2006
Figure 2.12, Growth Trend of Output of Solid Dairy Products in China, 1998-2006
Figure 2.13, Comparison of Solid Dairy Output in Different Provinces, 2006
Figure 2.14, Proportion of Solid Dairy Output in Key Producing Regions, 2006
Figure 2.15, Growth Trend of Milk Powder Output in China, 1990-2006
Figure 2.16, Growth Trend of Milk Powder Proportion of Solid Dairy Products, 1999-2006
Figure 2.17, Trend of Structural Changes of Milk Powder Production in China, 1999-2005
Figure 2.18, Production Structure of Milk Powder in China, 2006
Figure 2.19, Per Capita Month Consumption Amount of Dairy Products by Urban Citizens, 2006
Figure 2.20, Trend of Per Capita Consumption of Different Dairy Products by Urban Citizens, 2002-2006
Figure 2.21, Structural Changes of Per Capita Consumption by Urban Citizens, 2000-2006
Figure 2.22, Structure of Per Capita Consumption of Dairy Products by Urban Citizens, 2006
Figure 2.23, Differences of Per Capita Consumption Level of Fresh Milk by Urban Citizens in Different Provinces, 2006
Figure 2.24, Differences of Per Capita Consumption Level of Yogurt by Urban Citizens in Different Provinces, 2006
Figure 2.25, Differences of Per Capita Consumption Level of Milk Powder by Urban Citizens in Different Provinces, 2006
Figure 2.26, Monthly Trend of Retail Price of Fresh Milk in Urban Markets, 2005-2006
Figure 2.27, Monthly Trend of Retail Price of Yogurt in Urban Markets, 2005-2006
Figure 2.28, Monthly Trend of Retail Price of Milk Powder in Urban Markets, 2005-2006
Figure 2.29, Trend of Import Changes of Dairy Products, 2004-2006
Figure 2.30, Import Structure of Dairy Products in China, 2003-2006
Figure 2.31, Monthly Import Trend of Different Dairy Products in China, 2004-2006
Figure 2.32, Growth Trend of CIF of Dairy Products in China, 2004-2006
Figure 2.33, Import of Key Origins of Dairy Products in China, 2004-2006
Figure 2.34, Categories of Imported Milk Powder
Figure 2.35, Use of Imported Milk Powder, 2002-2006
Figure 2.36, Monthly Trend of Import of Milk Powder in China, 2002-2006
Figure 2.37, Monthly Trend of Import of SMP in China, 2002-2006
Figure 2.38, Monthly Trend of Import of WMP in China, 2002-2006
Figure 2.39, Trend of Import of Infant and Adult Milk Powder in China, 2002-2006
Figure 2.40, Monthly Trend of Import Structure of Milk Powder in China, 2002-2006
Figure 2.41, Yearly Trend of Import Structure of Milk Powder in China, 2002-2006
Figure 2.42, Proportion of Milk Powder from New Zealand, 2002 -2006
Figure 2.43, Structure of Milk Powder from New Zealand, 2002 -2006
Figure 2.44, Layout of Key Original Countries of Skimmed Milk in 2006
Figure 2.45, Proportion of Import of Infant and Adult Milk Powder from Different Original Countries, 2002 -2006
Figure 2.46, Trend of Import of SMP in Key Provinces in China, 2002-2006
Figure 2.47, Flow of Imported Skimmed Milk Powder, 2006
Figure 2.48, Trend of Imported WMP Not Containing Added Sugar in Key Provinces, 2002-2006
Figure 2.49, Flow of Imported WMP Not Containing Added Sugar in China, 2006
Figure 2.50, Trend of Imported WMP Containing Added Sugar in Key Provinces, 2002-2006
Figure 2.51, Flow of Imported WMP Containing Added Sugar in China, 2006
Figure 2.52, Flow of Imported Infant and Adult Milk Powder, 2002-2006
Figure 2.53, Trend of Average Importation Price of Milk Powder, 2002-2006
Figure 2.54, Trend of Average Importation Price of SMP, 2002-2006
Figure 2.55, Trend of Average Importation Price of WMP, 2002-2006
Figure 2.56, Trend of Average Importation Price of Infant and Adult Milk Powder, 2002-2006
Figure 2.57, Trend of Price of Imported WMP and SMP from New Zealand in Recent Years, 2004-2006
Figure 2.58, Trend of Importation Price of SMP from Different Original Countries in Recent Years, 2004-2006
Figure 2.59, Export Scale and Structure of Milk Powder in China, 2006
Figure 2.60, Layout of Export Regions of Milk Powder in China, 2006
Figure 3.1, Output and Export Volume of WMP in Australia
Figure 3.2, Output and Export Volume of SMP in Australia
Figure 3.3, Balance Sheet of SMP in EU
Figure 3.4, Balance Sheet of WMP in EU
Figure 3.5, Trend of Output of SMP (human) in US, 2005-2006
Figure 3.6, Trend of Price of SMP in US, 2005-2006
Figure 5.1, Average Factory Price of Key Enterprises in China, 2006
Figure 5.2, Factory Price Structure of Key Enterprises in China, 2006
Figure 5.3, Terminal Retail Price of Milk Powder of International and Domestic Brands
Figure 5.4, Local Milk Powder Marketing Channel Modes
Figure 6.1, Regional Layout of Enterprises Gaining Production Permit of Infant Formula Dairy Powder
Figure 6.2, Growth Trend of Output of Top10 Milk Powder Enterprises in China, 2005-2006
Figure 6.3, Product Composition of Top10 Milk Powder Enterprises in China, 2005-2006
Figure 6.4, Changes of Market Shares of Top10 Milk Powder Enterprises in China, 2005-2006
Figure 6.5, Changes of Market Shares of Top10 Milk Powder Enterprises in the Infant Milk Powder market in China, 2005-2006
Figure 7.1, Supply of Industrial Milk in China, 2005-2006
Figure 7.2, Regional Layout of Industrial Milk in China, 2006
Figure 7.3, Market Shares of Industrial Milk Enterprises in China, 2006

Table
Table 2.1, Output of Different Kinds of Solid Milk Products, 1999-2006
Table 2.2, Consumption Volume of Dairy Products by Urban Citizens, 2006
Table 2.3, Export Changes of Dairy Products in China, 2006
Table 2.4, Export Flow of Fresh Milk in China, 2006
Table 2.5, Export Flow of WMP in China, 2006
Table 2.6, Layout of Dairy Products of Exportation Provinces in China, 2005-2006
Table 2.7, Imported Milk Powder of Key Producing Enterprises in China, 2006
Table 2.8, Important Exportation Achievement of Milk Producing Enterprises in China, 2006
Table 3.1, Balance Sheet of SMP in New Zealand
Table 3.2, Balance Sheet of WMP in New Zealand
Table 6.1, Investment of Top10 Milk Powder Enterprises in China, 2005-2006
Table 6.2, Profit Level Comparison of Top10 Milk Powder Enterprises in China, 2006.