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Table of Contents

Part One: Analysis of Major Economic Features of China’s Dairy Industry, 2005-2006

Chapter One: Analysis of Dairy Cattle Farming
1. Overall Situation of Raw Milk Market
1.1 Dairy Cattle Inventory
1.2 Milk Yield of Dairy Cattle
1.3 Cow Milk Production
2. Characteristics of Regional Layout of Raw Milk Production 
2.1 Main Producing Provinces of Raw Milk
2.2 Market Share of Main Producing Provinces of Raw Milk
2.3 Plan of Advantageous Regions in Raw Milk Production
2.4 Raw Milk Production Extends to Non-traditional Regions
3. Organizational and Operational Mode of Raw Milk Production
3.1 Dairy Farming by Small-size Holdings
3.2 Dairy Farming Areas
3.3 Modern Farms
3.4 Comparison of Input-output of Different Organizational and Operational Modes
4. Comparison of Input-output between Dairy Farming and Crop Production and Other Animal Farming
4.1 Comparison of Per Capita Possession between Milk and Other Farm Products, Animal Products or Aquatic Products
4.2 Comparison of Input-output between Dairy Farming and Crop Production and Other Animal Farming
5. Investments in Dairy Farming
5.1 Source of Investments
5.2 Investment Scale
6. Key Factors Affecting Development of China’s Dairy Farming Industry
6.1 Policy
6.2 Other Factors
7. Trend of Dairy Farming in China in the Coming 5-15 Years

Chapter Two: Dairy Processing Industry
1. Categories and Composition of Dairy Products
1.1 Categories
1.2 Composition
2. Quantity of Dairy Processing Companies and Relative Scales
2.1 Quantity of Dairy Processing Companies and Regional Layout
2.2 Classification Criteria of Scaled Enterprises
2.3 Regional Layout of Enterprises of Different Scales
3. Growth of Dairy Industry and Features of Lifecycle
3.1 Growth of Dairy Industry
3.2 Features of Lifecycle of Dairy Industry
4. Barriers for Entry and Exit of Dairy Industry
4.1 Capital Barrier
4.2 Technical Barrier
4.3 Policy Barrier
5. Innovation of Dairy Production Technique, Introduction of New Products and Speed of Technical Renovation
5.1 Backwardness of Standardization of Dairy Production Technique, New Products and Technical Renovation
5.2 Key Factors Affecting Backwardness of New Products or Technical Renovation
6. Current Characteristics of Dairy Products
6.1 High Standardization and Homogeneity
6.2 Labeling of Products Should Be Regulated
7. Current Efficiency of Production Capacity of Dairy Companies
7.1 Current Efficiency of Production Capacity of Dairy Companies
7.2 Key Factors Affecting Efficiency of Production Capacity of Dairy Companies
8. Capital Operation and Profit-generation Level of Dairy Industry
8.1 Current Status of Capital Investment
8.2 Overall Profit-generation Level of Dairy Industry
8.3 Comparison of Profit-generation Level of Dairy Companies of Different Scales
8.4 Comparison of Profit-generation Level of Dairy Companies of Different Economic Types
9. Key Factors Affecting Development of Dairy Industry in China
10.1 Policy
10.2 Other Factors
10. Trend of Dairy Processing Industry in China in the Coming 5-15 Years

Chapter Three: Analysis of Dairy Market
1. Relevant Economic Environment of Dairy Market
1.1 Overall Economic Situation of the Nation
1.2 Development Momentum of Domestic Food Industry
2. Market Scale
3. Market Scale and Growth of Different Regions
3.1 North China
3.2 Northeast
3.3 East China
3.4 Central South
3.5 Southwest
3.6 Northwest
4. Growth of Segmented Dairy Market
4.1 Fresh Milk
4.2 Yoghurt
4.3 Milk Powder
4.4 Cheese
4.5 Butter
4.6 Milk Drinks
4.7 Ice Cream
4.8 School Milk
5. Dairy Import and Export
5.1 General Situation of Dairy Trade
5.2 Import
5.3 Export
6. Distribution Channels of Dairy Products
6.1 Traditional Channels
6.2 Modern Channels
7. Marketing Strategy of Dairy Products
7.1 Price Competition Strategy and Scaled Economy
7.2 Innovation of Dairy Marketing
8. Market Competition of Dairy Industry
8.1 Competition Pressure of the Industry
8.2 Competition Pattern of the Industry
8.3 Regional Scope of Industrial Competition
8.4 Trend of Industrial Competition
9. Key Factors Affecting Development of Dairy Processing Industry in China
9.1 Policy
9.2 Other Factors
10. Growing Trend of Dairy Market of China in the Coming 5-15 Years

Chapter Four: Analysis of Dairy Consumption
1. General Demand for Dairy Products
1.1 Consumption Structure
1.2 Consumption Varieties
1.3 Per Capita Consumption Level
2. Features of Dairy Consumption Demand
2.1 Motives for Consumption
2.2 Consumption Habit
2.3 Changes of Consuming Groups
2.4 Impacts on Consumption from Marketing Strategy
3. Key Factors Affecting Dairy Consumption
3.1 Constraints
3.2 Driving Force
4. Trend of Changes of Dairy Consumption Demand in the Coming 5-15 Years

Chapter Five: Analysis of the Top 10 Dairy Companies
1. General Situation of the Top 10 Dairy Companies
1.1 Scale of Raw Milk Processing
1.2 Market Share
1.3 Brand Value of Enterprises
1.4 Technology and Capability
1.5 Quality and Product Functions
1.6 Innovation Ability in New Products
1.7 Network of Dealers and Distribution Ability
1.8 Financial Resource and Profit-generation Ability
1.9 Status of Relative Cost
1.10 Crisis Management Ability
2. Case Study of the Top 10 Dairy Companies
2.1 Yili
2.2 Mengniu
2.3 Sanlu
2.4 Bright
2.5 Wandashan
2.6 Sanyuan
2.7 Yinqiao
2.8 New Hope
2.9 Nestle (China) Dairy
2.10 Dumex

Part Two: Analysis of Investment

Chapter Six: Investment Opportunity
1. Maturity of Main Links of the Industrial Chain
2. Profit Distribution of Various Links of the Industrial Chain
3. Competitiveness of Various Links of the Industrial Chain
4. Comparison of Investment Opportunity in the Industrial Chain

Chapter Seven: Suggestions on Route of Investment in Dairy Industry
1. Investment by Domestic Companies (case study)
1.1 Investment
1.2 Experience
1.3 Features of Investment
2. Investment by Foreign Companies (case study)
2.1 Investment
2.2 Experience
2.3 Features of Investment
3. Design of Optimal Investment Route
3.1 Target of Investment
3.2 Mode of Investment
3.3 Expected Financial Situation
3.4 Way of Exit of Risk Capital

Chapter Eight: Investment Risk and Countermeasures
1. Market Risks
2. Policy Risks
3. Other Risks

China Milk Powder Market and Competition Situation Research Report

Research Background and Purpose
Milk powder was the most important dairy product before the early half of 1990s.  However, as Tetra Pak’s aseptic filing products powering into Chinese dairy industry, UHT milk keeps a sustainable and speeding development with an annual average increasing rate of 89.37% between 1999 and 2004. Thus, it promotes consumption pattern of Chinese dairy market to liquid milk as the main part from milk powder as the main part. Currently liquid milk takes up an absolutely main part of Chinese residents’ dairy consumption, e.g., per capita dairy consumption of Chinese urban residents was 22.2 kilograms, in which liquid milk amounted to 21.69 kg (fresh liquid dairy products were 18.79 kg, and yogurt was 2.9 kg), and milk powder was only 0.51 kg.

In China, milk powder is usually divided into two categories by insiders, one category is packet milk powder which directly faces terminal market and takes up 90% of total amount of milk powder estimated by insiders; while the other is industrial milk powder which is usually called big package milk powder and takes up 10% of the total amount. Industrial milk powder is compared with packet milk powder on terminal market, so there is no substantial difference between them (e.g., this is different from industrial salt and edible salt). Because industrial milk powder is usually used as important raw material of dairy products (e.g., restituted milk, yogurt, lactic acid drinks, ice cream, etc.) and dairy food (e.g., bread, cake, biscuit, milk chocolate etc.), it is lower than packet milk powder in many aspects---deep-processing degree, technological level, packing form, packing material and so on.

Milk powder is the most important solid dairy product, which currently takes up more than 80% share of Chinese solid dairy products. There are several hundred milk powder processing enterprises on Chinese market with different scales and standards. In 2004, there were only 30 safe milk powder enterprises published by the State Bureau of Quality Supervision, which was less than one tenth of the total number. The concentration ratio of milk powder market is much lower than liquid milk market. Enterprises whose main business is not milk powder like Mengniu try their best to enter milk powder market. A lot of changes happened to milk powder market. The Fuyang Inferior Quality Milk Powder Event in 2004 reduced the development of milk powder market that year, with an increase of only 1% compared with the same period of 2003, which was much lower than 2002 (increase rate 25.44%) and 2003 (increase rate 50.56%). In the first half year of 2005, the event of exceed stipulated content of iodine of Nestle infants’ milk powder had a bad effect on Nestlé’s brand image and market sale. So it still difficult to say how the milk powder market will make for.

The prices on Chinese milk powder market present Chinese characteristics. As to industrial milk powder or big package milk powder, the price on international market has significant influence to domestic price of industrial milk powder. However, the prices on international market seldom have influence on domestic prices of packet milk powder.

At present, the import amount of milk powder in China has reached 13% of the total supply amount and 60% of the total supply of industrial milk powder. Milk powder imported from Oceania takes up 86%, in which 75% is from New Zealand. In 2005, China entered free trade area convention with New Zealand. At the same time, the import duty was reduced to 10% from 15% in China, so international milk powder market will have great influence on the supply of milk powder market in China.

However, up till now, there has not a special research report of milk powder market in China. There is still no deep research on the following issues: How many enterprises are processing milk powder now? How many enterprises are processing industrial milk powder? How many dairy farmers have been brought along by them to raise cow? What will be the influence to these enterprises and dairy farmers or even economy in these regions if we restrict restituted milk?  What is the cost and effect situation, marketing channels, and consumer distribution of milk powder enterprises in China? And what will be the influence on Chinese milk powder market and dairy industry brought by increasing of vale of RMB? This report contains full and accurate cited statistics from 2000 to 2005, in which there is especially much deeper division of milk powder statistics of the year 2004 and 2005. Statistic resource in this report is authoritative, which includes first hand statistics gained from in-depth interviews with milk powder processing enterprises and sellers, and second hand statistics, e.g., China Custom, China Dairy Industry Association, Dairy Association of China, National Statistic Bureau, Ministry of Agriculture, All China Commercial Information Center, American Agriculture Ministry, FAO and so on. It is hoped that this report---as the first special research report of milk powder in China will help you in your work.
Table of Contents

CHAPTER ONE Basic Summary of Current Milk Powder Market in China

CHAPTER TWO General Situation of Dairy Market in China

2.1 Analysis of Raw Milk Supply
2.1.1 Dairy Cattle Inventory
Figure1, Growth Trend of Dairy Cattle Inventory in China, 1995-2005
2.1.2 Milk Output
Figure 2, Growth Trend of Milk in China, 1995-2005
2.1.3 Regional Layout of Milk Source
Figure 3, Dairy Cattle Inventory in Key Provinces in 2004
Figure 4, Proportion of Dairy Cattle Inventory of Key Provinces in 2004
2.1.4 Procurement Price of Milk
Figure 5, Procurement Price of Raw Milk and Fresh Milk in All Provinces, 2004-2005

2.2 Production of Dairy Products
2.2.1Liquid Milk
Growth Trend of Liquid Dairy Output
Regional Layout of Liquid Dairy Output
Structure of Liquid Dairy
Figure 6, Growth Trend of Liquid Dairy Output in China, 1998-2005
Figure 7, Layout of Liquid Dairy Production in China
Figure 8, Growth Trend of Different Categories of Liquid Dairy in China, 1999-2005
Figure 9, Trend of Structural Changes of Liquid Dairy in China, 1999-2005
2.2.2 Solid Dairy Products
Growth Trend of Output of Solid Dairy Products
Regional Layout of Output of Solid Dairy Products
Structure of Solid Dairy Products
Figure 10, Growth Trend of Output of Solid Dairy Products in China, 1998-2005
Figure 11, Layout of Production of Solid Dairy Products in China
Figure 12, Output of Solid Dairy Products in China by Category,1999-2003
Figure 13, Trend of Structural Changes of Solid Dairy Products in China,1999-2005
Figure 14, Growth Trend of Milk Powder Output in China,1998-2005 Figure 15, Trend of Structural Changes of Milk Powder Categories in China, 1999-2005
Figure 16, Composition of Milk Powder in China in 2004

2.3 Consumption of Dairy Products
2.3.1 General Situation of Consumption of Dairy Products
Figure 17, Trend of Per Capita Consumption Amount of Dairy Products by Urban Citizens, 1995-2005
Figure 18, Growth Trend of Consumption of Different Dairy Products by Urban Citizens, 2000-2005
2.3.2 Consumption Structure of Dairy Products
Figure 19, Structural Changes of Consumption of Dairy Products by Urban Citizens, 2000-2005
Figure 20, Consumption of Dairy Products by Urban Citizens in Jan-May, 2005
2.3.3 Consumption Regions of Dairy Products
Figure 21, Growth of Per Capita Consumption of Urban Citizens in Partial Provinces in Jan-May, 2005
Figure 22, Per Capita Consumption of Milk Powder by Urban Citizens in Different Provinces, 2003-2004
2.3.4 Consumption Price of Dairy Products
Figure 23, Trend of Average Market Price of Milk, Jan-Nov, 2005
Figure 24, Market Price of Milk in Different Provinces, Jan-Nov, 2005

2.4 Import and Export of Dairy Products
2.4.1 Import Structure of Dairy Products in China
Figure 25, Import Structure of Dairy Products in China
Figure 26, Trend of Import Changes of Dairy Products, 2001-2005
2.4.2 Import Origins of Dairy Products in China
Figure 27, Trend of Shares of Key Original Countries of Dairy Products
2.4.3 Import Flow of Dairy Products in China
Figure 28, Import Flow of Dairy Products in China
2.4.4 Export Structure of Dairy Products in China
Figure 29, Export Structure of Dairy Products in China
2.4.5 Export Flow of Dairy Products in China
Figure 30, Export Flow of Dairy Products in China
2.4.6 Export Provinces of Dairy Products in China
Figure 31, Export Provinces of Dairy Products in China

2.5 Import and Export of Milk Powder in China
2.5.1 Categories of Milk Powder
2.5.2 Trend of Milk Powder Import
Figure 32, Trend of Import Composition of WMP and SMP in Recent Years
Figure 33, Trend of Import Structure of Milk Powder in China, 2002-2005
Figure 34, Trend of Import Volume of Milk Powder in China, 2002-2005
Figure 35, Trend of Import of WMP in China, 2002-2005
Figure 36, Trend of Import of Whole Sweet Powder in China, 2002 -2005
Figure 37, Trend of Import of WMP Not Containing Added Sugar in China, 2002 -2005
Figure 38, Trend of Import of SMP in China, 2002-2005
2.5.3 Original Countries of Milk Powder
Figure 39, Proportion of Milk Powder from New Zealand, 2002 -2005
Figure 40, Trend of Structural Changes of Milk Powder from New Zealand, 2002-2005
Figure 41, Key Original Countries of SMP
Figure 42, Layout of Key Original Countries of Skimmed Milk in 2005
2.5.4 Flow of Imported Milk Powder
Figure 43, Flow Changes of Imported SMP in China, 2002-2005
Figure 44, Flow of Imported SMP in China in 2004
Figure 45, Flow of Imported SMP in China in 2005
Figure 46, Flow of Imported WMP Not Containing Added Sugar, 2002-2005
Figure 47, Flow of Imported WMP Not Containing Added Sugar in China in 2004
Figure 48, Flow of Imported WMP Not Containing Added Sugar in China in 2005
Figure 49, Trend of Flow Changes of Imported Whole Sweet Powder, 2002-2005
Figure 50, Flow of Imported Whole Sweet Powder in China in 2004
Figure 51, Flow of Imported Whole Sweet Powder in China in 2005
2.5.5 Price of Imported Milk Powder
Figure 52, Average Importation Price of SMP, 2002-2005
Figure 53, Trend of Price of WMP in Recent Years In China
Figure 54, Trend of Price of Imported WMP and SMP from New Zealand in Recent Years
Figure 55, Trend of Importation Price of SMP from Different Original Countries in Recent Years
2.5.6 Importers of Milk Powder
Figure 56, Milk Powder Import of Key Producing Enterprises in China in 2004
2.5.7 Export of Milk Powder
Figure 57, Export of Milk Powder in China in 2004
Figure 58, Export Structure of Milk Powder in China in 2004
Figure 59, Layout of Export Regions of Milk Powder in China in 2004
Figure 60, Layout of Export Regions of Whole Sweet Powder in 2004
Figure 61, Layout of Export Regions of SMP in China in 2004
Figure 62, Export Situation of Milk Powder Producing Enterprises in China in 2004

2.6 Supply and Demand of Milk Powder of Key International Economic Bodies
2.6.1Supply and Demand of Milk Powder in New Zealand
Figure 63, Balance Sheet of SMP in New Zealand
Figure 64, Flow of SMP in New Zealand
Figure 65, Balance Sheet of WMP in New Zealand
Figure 66, Flow of WMP in New Zealand
2.6.2 Supply and Demand of Milk Powder in Australia
Figure 67, Output and Export Volume of SMP in Australia
Figure 68, Output and Export Volume of WMP in Australia
2.6.3 Supply and Demand of Milk Powder in EU
Figure 69, Balance Sheet of WMP in EU
Figure 70, Balance Sheet of SMP in EU
2.6.4 Supply and Demand of Milk Powder in US
Figure 71, Trend of Output of SMP (human) in US, 2003-2005
Figure 72, Trend of Price of SMP in US in 2005

CHAPTER THREE Policy Environment of Dairy Market in China
3.1 Permit System for Infant Milk Powder Production in China
Figure 73, Regional Layout of Enterprises Gaining Production Permit of Infant Formula Dairy Powder
3. 2 System of Exemption from Inspection for Infant Milk Powder in China
3. 3 Supervision System for Dairy Products Market in China
3. 4 Regulation for “Reconstituted Milk” Labeling
3. 5 Sales Administration Regulation for Mother’s Milk Substitute

CHAPTER FOUR Marketing Environment of Milk Powder Market in China
4.1 Market Capacity of Milk Powder in China
4.2 Character of Milk Powder Market in China
4.3 Composition of Cost and Terminal Price of Milk Powder
4.4 Marketing Channels of Milk Powder
Figure 74, Milk Powder Manufacturers’ Price
Figure 75, Price Composition of Milk Powder Producing Enterprises
Figure 76, Terminal Retail Price of Milk Powder Brands
Figure 77, Local Milk Powder Marketing Channel Modes

CHAPTER FIVE Competition Environment of Milk Powder Market in China
5.1 Competitive Enterprises
5.2 Key Competitive Brands
Figure 78, Regional Distribution of the Enterprises Permitted to Produce Infant Formula Milk Powder
Figure 79, Changes of Milk Powder Output of Key Enterprises
Figure 80, Changes of Shares of Key Enterprises in the Whole Milk Powder Market
Figure 81, Changes of Shares of Key Enterprises in the Retail Milk Powder Market

CHAPTER SIX Trend and Influential Factors of Milk Powder Market in China
Affix One: Balance Sheet of Various Kinds of Milk in China
Affix Two: Balance Sheet of WMP in China
Affix Three: Balance Sheet of SMP in China
Affix Four: Ranking of Milk Powder Consumption in Key Cities in China, 2003-2005
Figure 78, Balance Sheet of Milk in China
Figure 79, Balance Sheet of WMP in China
Figure 80, Balance Sheet of SMP in China
Figure 81, Ranking of Milk Powder Consumption in Key Cities in China

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 China Dairy Market Review & Outlook Proposal 2005-2006

Research Background
In 2005 Chinese Dairy Industry maintained a high growth, its operation became better compared with 2004. As to production of milk source, dairy cattle inventory and raw milk production both increased over 20%. Dairy cattle and raw milk all endured a price correction period, and dairy cattle industry returned to normal development from overheated development in the last few years. Dairy cattle import obviously fell, affected by diseases abroad.

As to processing of dairy products, sale volume of dairy enterprises in the first three quarters of 2005 reached 61.6 billion yuan, up 31% from same period 2004; annual sale volume is estimated to be near 80 billion yuan, up 25% from same period 2004, slightly lower than last year’s level. Gross profit of dairy industry in the first three quarters was 3 billion yuan, adding 21% over same period 2004; annual gross profit is projected to be 4 billion yuan, adding 18% over same period 2004, obviously higher than last year’s increase rate of 10%. The industrial profit margin in the first three quarters exceeded 10% and is expected to be 8% for the whole year, higher than last year’s level of 5.41%. New investment in 2005 was about 12 billion yuan, parallel to 2004.

As to import and export of dairy products, on the one hand, dairy products supply on international market declined and price remained high especially New Zealand where export price increased substantially; on the other hand, domestic demand for dairy products was weak while supply was abundant, in addition to Nestle event and Bright event, consumption market was blew, resulting in import decline especially the milk powder and export increase after recovery in last year.

As to consumption of dairy products, generally speaking, per capita consumption volume of urban citizens in over half provinces saw negative growth, decreasing by near 3% all the year round. As to policy perspective, notice of “remade milk” label, released by State Council Office at the end of September, has greatly influenced and will continue influencing domestic dairy development.  

This report analyzes dairy production, consumption, market price, basic situation of import and export, market competition, relevant hot topics, policy direction and impact, development of main dairy processing and packaging enterprises in China and the development of the international dairy industry in 2005, there is also a forecast for the development trend of the Chinese dairy industry in 2006.

This report is a joint product of the experts of the Dairy Department, Beijing Orient Agribusiness Consultants Ltd.. Beijing Orient Agribusiness Consultants Ltd. is one of the earliest and most influential research institutions on the Chinese dairy industry, its clients include many famous Chinese and foreign enterprises. The company has unique views on many hot issues in the development of the Chinese dairy industry and quite often, the views were reprinted by lots of mass media.

The research report on the Chinese dairy industry in 2004 first added the “Balance Sheet of Milk” which is commonly adopted in the world. The research report on the Chinese dairy industry in 2005 will continue provide “Balance Sheet of Milk in China in 2005”. This research report is based on the information from the National General Administration of Statistics, the National Economic Information Center, the Customs General Administration of China, the National Commercial Information Center, China Beverage Industrial Association, China Dairy Industrial Association, China Competition Intelligence Network, relevant papers of the country and overseas, and lots of data either published or supplied by research institutes of food and beverage, meanwhile, the database of the company was used, surveys and research results of the company were used as well.

This is a rare report which shall be of great value for dairy producers, dealers and research institutes both at home and abroad to understand the development trend of the dairy industry, to make decisions on the positioning of the enterprise and to formulate development strategies.

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Table of Contents

CHAPTER ONE Status of China Dairy Industry in 2005
1.1 Rapid Growth for Dairy Cattle Inventory
1.2 Milk Production Rose Slowly
1.3 Liquid Dairy Production Grew Slowly, Solid Dairy Production Grew Sharply
1.4 Import Decline and Export Soar for Dairy Products
1.5 Per Capita Milk Consumption of Urban Residents Slid for the First Time, Consumption Expenditure Kept on Growing
1.6 Fierce Competition and Higher Concentration Ratio
1.7 Average Sale Price of Dairy Products Climbed up
1.8 Industry Scale Enlarged, Profit Ability Rallied

CHAPTER TWO Production of Chinese Dairy Industry in 2005
2.1 Dairy Cattle Inventory and Cow Milk Production in 2005
2.1.1 General Situation of Milk Industry
2.1.2 Regional Layout of Dairy Cattle Inventory and Cow Milk Productin
2.2 Production of Dairy Products, Liquid Dairy and Solid Dairy Products in 2005
2.3 Production of Liquid Dairy
2.3.1 General Trend of Liquid Dairy Production
2.3.2 Regional Layout of Liquid Dairy Production
2.3.3 Structure of Liquid Dairy
2.4 Production of Solid Dairy
2.4.1 Trend of Solid Dairy Products Production
2.4.2 Regional Layout of Solid Dairy Production
2.4.3 Production of Milk Powder

CHAPTER THREE Import and Export of Dairy Products in 2005
3.1 Import of Dairy Products in 2005
3.1.1 Import Stucture
3.1.2 Original Supplying Countries
3.1.3 Analysis of Destination of Imported Dairy Products
3.2 Import of Milk Powder
3.2.1 Dairy Import Slid Due to Milk Powder in 2005
3.2.2 Import Structure of Milk Powder in 2005
3.2.3 Monthly Trend of Milk Powder Import in 2005
3.2.4 Original Countries of Milk Powder Import
3.2.5 Analysis of Destinations of Imported Milk Powder
3.3 Import of Whey Products
3.3.1 Increase of Import Cost and Volume of Whey Products in 2005
3.3.2 Monthly Trend of Whey Products Import
3.3.3 Analysis of Original Countries of Whey Products Import
3.3.4 Analysis of Destinations of Imported Whey Products
3.4 Import of Butter Fat
3.4.1 Import Cost of Butter and Butteroil Rose Sharply in 2005
3.4.2 Original Countries of Butter Fat Products
3.5 Import of Cheese
3.5.1 Import Volume and Value of Cheese in 2005
3.5.2 Original Countries of Cheese
3.6 Import of Fresh Dairy Products
3.6.1 Import of Fresh Dairy Products Picked up in 2005
3.6.2 Original Countries of Fresh Dairy Products
3.7 Import of Yoghurt
3.7.1 Import Volume of Yoghurt in 2005 was Equal to 2004
3.7.2 Original Countries of Yoghurt Import
3.8 Structure of Products Imported from Main Original Countries
3.9 Export of Dairy Products in 2005
3.9.2 Overview of Dairy Export in 2005
3.9.2 Export Structure of Dairy Products

CHAPTER FOUR Consumption of Dairy Products in 2005
4.1 Overview of Dairy Consumption in 2005
4.2 Consumption Structure of Dairy Products by Urban Residents in 2005
4.3 Consumption Regions of Dairy Products in 2005 
4.4 Sale Price of Dairy Products in 2005
4.4.1 Market Price of Fresh Dairy Products Went up 
4.4.2 Average Sale Price of Dairy Products in All Regions

CHAPTER FIVE Market Competition of Dairy Industry in 2005
5.1 Competition Features in 2005
5.2 Status of Dairy Market Competition
5.2.1 Environment of Milk Powder Market
5.2.2 Market Shares of Main Competing Brands
5.2.3 Composition of Milk Powder Cost and Price on Terminal Market
5.3 Status of Liquid Milk Market Competition
5.3.1 Competition Features
5.3.2 Competition on Yoghurt Market
5.3.3 Competition on Dairy Beverage Market

CHAPTER SIX Main Dairy Producers in 2005
6.1 Yili Group
6.1.1 Analysis of Business Revenue
6.1.2 Status in Market Competition
6.1.3 Investments
6.1.4 Prospect of Yili
6.2 Bright Dairy
6.2.1 Analysis of Business Revenue
6.2.2 Status in Market Competition
6.2.3 Investments
6.2.4 Prospects of Bright Dairy
6.3 Mengniu Group
6.3.1 Analysis of Business Revenue
6.3.2 Status in Market Competition
6.3.3 Investments
6.3.4 Prospect of Business Revenue of Mengniu
6.4 Sanlu Group
6.4.1 Analysis of Business Revenue
6.4.2 Status in Market Competition
6.4.3 Investments
6.4.4 Prospect of Sanlu 
6.5 Sanyuan Foods
6.5.1 Analysis of Business Revenue
6.5.2 Status in Market Competition
6.5.3 Investments
6.5.4 Prospect of Sanyuan Dairy
6.6 Wondersun Dairy
6.6.1 Analysis of Business Revenue
6.6.2 Status in Market Competition
6.6.3 Investments
6.6.4 Prospect of Wondersun Dairy
6.7 Nanjing Dairy Group
6.7.1 Analysis of Business Revenue
6.7.2 Status in Market Competition
6.7.3 Investments
6.7.4 Prospect of Nanjing Dairy Group
6.8 Yinqiao Dairy
6.8.1 Analysis of Business Revenue
6.8.2 Status in Market Competition
6.8.3 Investments
6.8.4 Prospect of Yinqiao Dairy
6.9 New Hope Dairy
6.9.1 Analysis of Business Revenue
6.9.2 Investments
6.9.3 Prospect of New Hope 
6.10 VV Dairy 
6.10.1 Analysis of Business Revenue of VV Dairy
6.10.2 Status in Market Competition
6.10.3 Investments
6.10.4 Prospect of VV Dairy
6.11 Nestle
6.11.1 Analysis of Business Revenue
6.11.2 Status in Market Competition
6.11.3 Prospect of Nestle
6.12 Dumex
6.12.1 Analysis of Business Revenue
6.12.2 Status in Market Competition
6.12.3 Investments
6.12.4 Prospect of Dumex

CHAPTER SEVEN Packaging Suppliers for Dairy Products in 2005
7.1 Tetra Pak
7.1.1 Investment in China
7.1.2 Cooperation with Dairy Producers, Government and Relative Industrial Associations
7.1.3 Prospect of Tetra Pak’s Business in China in 2006
7.2 International Paper
7.2.1 Investment in China
7.2.2 Cooperation with Dairy Producers
7.2.3 Prospect of International Paper’s Business in China in 2006

CHAPTER EIGHT Analysis of Development of China Dairy Industry in 2005 
8.1 Scale of the Industry
8.2 Analysis of Operational Capability of the Industry 
8.3 Analysis of Profit-generation Ability of the Industry
8.4 Analysis of Development Capability of the Industry of China
8.5 Analysis of Money-lossing in Dairy Industry
8.5.1 Ratio of Loss-incurring Enterprises and Loss Carry-forward in Dairy Industry
8.5.2 Loss-incurring Enterprises of Different Sizes
8.6 Concentration Ratio of Dairy Industry
8.6.1 Layout Concentration Ratio of Dairy Enterprises
8.6.2 Proportion of Main Economic Indicators of Different Sized Dairy Enterprises

Chapter NINE World Dairy Development Situation Analysis
9.1 Summary
9.1.1 Dairy Production
9.1.2 Dairy Trade
9.1.3 World Dairy Prices
9.2 New Zealand Dairy Developments in 2005
9.2.1 Summary
9.2.2 Production & Trade Analysis in 2005
9.3 Australian Dairy Developments in 2005
9.3.1 Summary
9.3.2 Production & Trade in 2005 
9.4 American Dairy Developments in 2005 
9.5 EU Dairy Developments Situation Analysis
9.5.1 Summary
9.5.2 EU Dairy Production & Trade Analysis
9.6 India Dairy Development Analysis 
9.6.1 Summary
9.6.2 India Dairy Consumption Analysis
9.6.3 India Dairy Product Trade Analysis
9.6.4 Dairy Market Opportunities Analysis

CHAPTER TEN Outlook of Dairy Industrial Development of China in 2006
10.1 Production and Yield of Milk Source in China
10.2 Processing Structure
10.3 Import Slide and Export Grow
10.4 Dairy Consumption and Market Price
10.5 Integration and Improvement of Dairy Market

Affix
Affix One:  Balance Sheet of Various Kinds of Milk in China in 2005
Affix Two:  Notice of General Office of the State Council on Strengthening Production and Management of Liquid Milk

Table
Table 1-1 Overview of Dairy Import and Export in 2005
Table 1-2 Per Capita Milk and Dairy Products Consumption of Urban Residents in 2005
Table 1-3 Average Sale Price of Various Kinds of Dairy Products, 2004-2005
Table 1-4 Main Development Indexes of China Dairy Industry, 2002-2005
Table 2-1 Growth of Dairy Cattle Inventory and Cow Milk Production （by quarter）, 2002-2005
Table 2-2 Dairy Cattle Inventory and Cow Milk Production and Their Growth, 1996-2005
Table 2-3 Rising of Raw Milk Procurement Prices in Most Places since October 2005
Table 2-4 Index of Milk Production Price in China, 2005
Table 2-5 Dairy Production of All Regions in 2005
Table 2-6 Distribution of Infant Milk Powder, 2004
Table 3-1 Import of Dairy Products in 2005
Table 3-2 Ornigal Countries of Dairy Products, Jan.-Oct., 2005
Table 3-3 Export of Dairy Products in China, 2004-2005
Table 4-1 Per Capita Consumption of Dairy Products by Urban Residents, 2004-2005
Table 4-2 Per Capita Dairy Consumption by Urban Residents in All Regions, 2003-2005
Table 4-3 Per Capita Dairy Consumption Expenditure by Urban Residents
Table 4-4 Per Capita Dairy (converted into milk) Consumption in Four Municipalities, 2001-2005
Table 4-5 Top 10 Regions of Per Capita Consumption of Different Dairy Products, 2005
Table 6-1 Analysis of Business Revenue of Yili Group
Table 6-2 Business of Liquid Dairy and Other Dairy Products of Yili, The first three quarters of 2005
Table 6-3 Investment Project in Production Bases of Yili Group in 2005
Table 6-4 Main Financial Indicators of Bright Dairy
Table 6-5 Business of Bright Dairy in First Three Quarters of 2005
Table 6-6 Income and Profit of Mengniu in the First Half Year of 2005
Table 6-7 Business Revenue of Sanlu Group
Table 6-8 Business Revenue of Sanyuan
Table 6-9 Business Revenue of Wondersun Group
Table 6-10 Business Revenue of Nanjing Dairy Group
Table 6-11 Business Revenue of Yinqiao Dairy
Table 6-12 Business of New Hope in the First Three Quarters of 2005
Table 6-13 Business Revenue of VV Dairy
Table 6-14 Business Revenue of Nestle Dairy (China)
Table 6-15 Business Revenue of Dumex
Table 8-1 Main Economic Indicators of China Dairy Industry, 2001-2005
Table 8-2 Turnover Rates of Assets of the Industry (2002-2005)
Table 8-3 Profit-generation Rates of the Industry (2002-2005)
Table 8-4 Indicators for Development Capacity of Dairy Industry (2000-2005)
Table 8-5 Proportion of Main Economic Indicators of Different Sized Dairy Enterprises 
Table 9-1 Milk Cow Numbers in the Selected Countries, 2001-2005
Table 9-2 Cow Milk Production in the Selected Countries, 2001-2005
Table 9-3 Whole Milk Powder Production & Trade Developments in the Selected Countries in 2005
Table 9-4 Nonfat Dry Milk Production & Trade Developments in the Selected Countries in 2005
Table 9-5 Butter (Ghee) Production & Trade Developments in the Selected Countries in 2005
Table 9-6 Cheese Production & Trade Developments in the Selected Countries in 2005
Table 9-7 Fluid Milk & Dairy Products Production & Consumption Forecast in the Selected Countries in 2005
Table 9-8 New Zealand Milk Balance Sheet, 2004-2006
Table 9-9 New Zealand Butter Sheet, 2004-2006
Table 9-10 New Zealand Butter Exporting Destinations
Table 9-11 New Zealand Cheese Sheet, 2004-2006 
Table 9-12 New Zealand Cheese Exporting Destinations
Table 9-13 New Zealand Non-Fat Dry Milk Sheet, 2004-2006
Table 9-14 New Zealand Non-Fat Dry Milk Exporting Destinations
Table 9-15 New Zealand Whole Milk Powder Sheet, 2004-2006
Table 9-16 New Zealand Whole Milk Powder Exporting Destinations
Table 9-17 America Cow Livestock & Milk Production, 2003-2005
Table 9-18 Milk Balance Sheet, EU-25
Table 9-19 Butter Balance Sheet, EU-25
Table 9-20 Cheese Balance Sheet, EU-25
Table 9-21 Whole Milk Powder Balance Sheet, EU-25
Table 9-22 Non-fat Dry Milk Balance Sheet, EU-25
Table 9-23 India Milk Balance Sheet
Table 9-24 India Nonfat Dry Milk Balance Sheet
Table 9-25 India Butter (Ghee) Balance Sheet

Figure
Figure 1-1 Growth Trend of China Dairy Cattle Inventory, 1996-2005
Figure 1-2 Growth Trend of China Cow Milk Production, 1996 -2005
Figure 1-3 Increase Rate of Liquid Dairy Production（by month）, 2003-2005
Figure 1-4 Increase Rate of Dairy Production on Year-on-year Basis（by month）, 2004-2005
Figure 1-5 Outputs of Dairy Products, Liquid Milk and Solid Dairy Products, 1995-2005
Figure 1-6 Dairy Import Slid for the First Time in 2005
Figure 1-7 Dairy Export in 2005 Ranked the Best in History
Figure 1-8 Per Capita Milk Consumption of Urban Residents, 1992-2005
Figure 1-9 Per Capita Dairy Consumption Expenditure of Urban Residents, 1995-2005
Figure 2-1 Dairy Cattle Inventory in Main Milk Producing Provinces, 2001-2004
Figure 2-2 Cow Milk Production in Main Milk Producing Provinces, 2001-2004
Figure 2-3 Production and Growth Rate of Liquid Dairy, 2001-2005
Figure 2-4 Liquid Dairy Production and Its Proportion to the Total, 1996-2005
Figure 2-5 Monthly Trend of Liquid Dairy Production, 2001-2005
Figure 2-6 Liquid Dairy Production of All Regions, 2000-2005
Figure 2-7 Regional Layout of Liquid Dairy Production, 2000-2005
Figure 2-8 Liquid Dairy Production of Main Provinces, 2003-2005
Figure 2-9 Composition of Liquid Dairy, 2000-2005 
Figure 2-10 Production and Growth Rate of Sterilized Dairy, 2000-2005
Figure 2-11 Production and Growth Rate of Pasteurized Dairy, 2000-2005
Figure 2-12 Production and Growth Rate of Yoghurt, 2000-2005 19
Figure 2-13 Solid Dairy Production and Proportion to Dairy Production, 1996-2005
Figure 2-14 Monthly Trend of Solid Dairy Production, 2001-2005
Figure 2-15 Solid Dairy Production of All Reginos in China, 2000-2005 
Figure 2-16 Analysis on Regions of Solid Dairy Produciton, 2000-2005
Figure 2-17 Solid Dairy Production of Main Provinces, 2003-2005 
Figure 2-18 Milk Powder Production and Proportion to Solid Dairy Production, 1996-2005
Figure 2-19 Milk Powder Production and Proportion to Dairy Production, 1996-2005
Figure 2-20 Composition of Milk Powder Production, 1999-2005
Figure 2-21 WMP Production and Growth Rate, 2000-2005
Figure 2-22 Produciton and Growth Rate of WMP Containing Added Sugar, 2000-2005
Figure 2-23 Production and Growth Rate of Infant Formula Milk Powder, 2000-2005
Figure 2-24 SMP Production and Growth Rate, 2000-2005
Figure 3-1 Structure of Dairy Import Volume, 2001-2005 
Figure 3-2 Structure of Dairy Import Value, 2001-2005
Figure 3-3 Proportion of Import Dairy of Original Countries, 2004-2005 
Figure 3-4 Destination of Imported Dairy Products（by import value）, 2003 
Figure 3-5 Destination of Imported Dairy Products（by import value）, 2004
Figure 3-6 Destination of Imported Dairy Products（by import value）, 2005 
Figure 3-7 Destination of Imported Dairy Products（by import volume）, 2005
Figure 3-8 Trend of Import Volume and Value of Milk Powder, 1995-2005
Figure 3-9 Import Structure of Milk Powder, 2002-2005
Figure 3-10 Monthly Trend of Milk Powder Import, 2003-2005
Figure 3-11 Layout of Original Countries of Milk Powder Import, 2004-2005
Figure 3-12 Destinations of Imported Milk Powder（by import volume）, 2004-2005
Figure 3-13 Trend of Import Volume and Value of Whey Products, 1995-2005
Figure 3-14 Monthly Trend of Whey Products Import, 2003-2005
Figure 3-15 Layout of Original Countries of Whey Products Import, 2004-2005
Figure 3-16 Destinations of Imported Whey Products（by import volume）, 2004-2005
Figure 3-17 Import Volume and Value of Butter and Butteroil, 1995-2005
Figure 3-18 Layout of Original Countries of Butter and Butteroil, 2004
Figure 3-19 Layout of Original Countries of Butter and Butteroil, 2005
Figure 3-20 Trend of Import Volume and Value of Cheese, 1995-2005
Figure 3-21 Layout of Original Countries of Cheese, 2004
Figure 3-22 Layout of Original Countries of Cheese, 2005
Figure 3-23 Import Volume and Value of Fresh Dairy Products, 1995-2005
Figure 3-24 Layout of Original Countries of Fresh Dairy Products, 2004-2005
Figure 3-25 Trend of Import Volume and Value of Yoghurt, 1995-2005
Figure 3-26 Layout of Original Countries of Yoghurt Import, 2004
Figure 3-27 Layout of Original Countries of Yoghurt Import, 2005
Figure 3-28 Stucture of Dairy Products Imported from New Zealand, 2004-2005
Figure 3-29 Stucture of Dairy Products Imported from America, 2004-2005
Figure 3-30 Stucture of Dairy Products Imported from France, 2004-2005
Figure 3-31 Stucture of Dairy Products Imported from Australia, 2004-2005 
Figure 3-32 Export Structure of Dairy Products（by export volume）, the First Three Quarters of 2005
Figure 3-33 Composition of Dairy Products Export（by export volume）, 1998-2005
Figure 3-34 Composition of Dairy Products Export（by export value）, 1998-2005
Figure 4-1 Trend of Per Capita Dairy Consumption by Urban Residents, 1992-2005 52
Figure 4-2 Trend of Per Capita Consumption of Milk Powder and Yoghurt by Urban Residents, 1992-2005
Figure 4-3 Composition of Dairy Consumption Amount by Urban Residents, 2000-2005
Figure 4-4 Composition of Dairy Consumption Expenditure by Urban Residens in North China, 2005
Figure 4-5 Composition of Dairy Consumption Expenditure by Urban Residens in Northeast, 2005
Figure 4-6 Composition of Dairy Consumption Expenditure by Urban Residens in East China, 2005
Figure 4-7 Composition of Dairy Consumption Expenditure by Urban Residens in Central & South China, 2005
Figure 4-8 Composition of Dairy Consumption Expenditure by Urban Residens in Southwest, 2005
Figure 4-9 Composition of Dairy Consumption Expenditure by Urban Residens in Northwest, 2005
Figure 4-10 Per Capita Dairy Consumption by Urban Residents of All Regions, 2004-2005
Figure 4-11 Per Capita Dairy Consumption Expenditure by Urban Residents, 2004-2005
Figure 4-12 Average Sale Price of Fresh Dairy Products in All Regions, 2004-2005
Figure 4-13 Average Sale Price of Yoghurt in All Regions, 2004-2005
Figure 4-14 Trend of Average Sale Price of Milk Powder in All Regions, 2004-2005
Figure 5-1 Production of Main Milk Powder Producing Enterprises in 2005
Figure 5-2 Comparison of Market Shares of Small Packaged Milk Powder Brands in 2005
Figure 5-3 Factory Price of Main Milk Powder Producing Enterprises, 2005 
Figure 5-5 Comparison of Terminal Price of Different Milk Powder Brands
Figure 5-6 Market Shares of Main Liquid Milk Brands, 2004-2005 
Figure 5-7 Trend of Market Shares of Main Yoghurt Brands, 2004-2005
Figure 5-8 Market Shares of Main Dairy Beverage Brands, 2003-2005
Figure 8-1 Profit Ratio of Sales Income of Dairy Industry, 1995-2005
Figure 8-2 Total Assets and Benefits of the Owners of Dairy Industry, 1995-2005
Figure 8-3 Growth Trend of Total Profit of Dairy Industry, 1997-2005
Figure 8-4 Ratio of Loss-incurring Enterprises in Dairy Industry, 2002-2005
Figure 8-5 Gross Loss Carry-forward in Dairy Industry, 2002-2005
Figure 8-6 Ratio of Loss-incurring Enterprises of Diiferent Sizes, 2005
Figure 8-7 Proportion of Loss-incurring Enterprises of Different Sizes, 2005 
Figure 8-8 Proportion of Loss Carry-forward of Different Sized Enterprises, 2005
Figure 8-9 Regional Layout of Dairy Enterprises in 2003
Figure 8-10 Regional Layout of Dairy Enterprises in 2004
Figure 8-11 Regional Layout of Dairy Enterprises in 2005 
Figure 9-1 World Whole Milk Powder Prices Trend, 2003-2005
Figure 9-2 World Nonfat Dry Milk Prices Trend, 2003-2005
Figure 9-3 World Butter Prices Trend, 2003-2005
Figure 9-4 World Cheese Prices Trend, 2003-2005
Figure 9-5 Australian Milk Production Trend
Figure 9-6 Australian Milk Production and Usage Trend
Figure 9-7 Australian Butter Production and Exports Trend
Figure 9-8 Australian Cheese Production and Exports Trend
Figure 9-9 Australian SMP Production and Exports Trend
Figure 9-10 Australian WMP Production and Exports Trend
Figure 9-11 American Total Cheese Production Trend, 2003-2005
Figure 9-12 American Cheddar Cheese Monthly Prices Trend, 2005
Figure 9-13 American Butter Production Trend, 2003-2005
Figure 9-14 American Butter Monthly Prices Trend, 2005
Figure 9-15 American SMP(human ) Production Trend, 2003-2005
Figure 9-16 American SMP(human ) Monthly Market Prices Trend, 2005
Figure 9-17 American Whey Product Production Trend, 2003-2005
Figure 9-18 American Whey Product Monthly Market Prices Trend, 2005

Brief introduction of Dept. of Dairy of BOABC

Beijing Orient Agribusiness Consultant, Ltd. (BOABC), founded in 1996, is a professional consulting firm specialized in agribusiness consulting service to the food business chain. It is the top professional service providing agricultural consultation recognized by the Ministry of Agriculture (MOA). BOABC has established an advisory board consisted of experts from national agricultural universities and research institutions, professionals from agricultural policy decision-making agencies and related industrial associations, and business leaders of well-known agribusiness firms. BOABC’s special relationships with MOA enable it well connected with reliable sources of data and information from related Ministries of government, NGOs, and experts.  Ministries are consisted of Ministry of Agriculture, State Development and Reform Committee, Ministry of Commerce, Development Research Center of State Council, Securities Supervision Commission, State Bureau of Statistics, Custom, State Bureau of weather, State Bureau of food supplies and so on especially local offices of agriculture; NGOs are consisted of important industrial associations and agricultural technology promoting departments; experts are from Tsinghua University, People’s University of China, Agricultural University, Chinese Academy of Science, Chinese Academy of Agricultural Science, local research institutes, government offices and associations. At the same time, BOABC has established comprehensive relationships with foreign government offices, international organizations, transitional corporations, and consulting agencies.  BOABC provides more than 30 kinds of weekly reports, monthly reports, and yearly reports of both English and Chinese version for customers both at home and abroad.  Further more, BOABC also offers individual consulting services to customers, and designs research topic and provides research reports according to customers’ requirements its information network and source relationships. Its consulting services include industrial investigation, strategy advising, meeting organizing, market research, products investigation, business partners searching, and status quote and trend research of industrial policies, industrial environment, industrial structure, industrial organization, industrial recombination and industrial competition in important agriculture industries. BOABC initiates convenient “one station” service, which means BOABC, with its famous strategic cooperation institutions, provides for enterprises three kinds of consulting services.  Fist, they are services of restructuring and listing both at home and abroad; second, it’s the third party consulting service about using information technology by corporations; third, it’s series consulting service including strategy, investment, management, finance, public affairs, assets recombination, purchasing and merging, and supervisor purchasing. 

Dept. of Dairy of BOABC is the first and most influential non-governmental professional research institute in Chinese dairy industry. Moreover, Dept. of Dairy of BOABC retains an advisory board including best domestic dairy experts at present (including aspects of economy, technology, marketing, etc. in dairy industry), which serves as basis of worth the value services. Playing the role of executive unity of Dairy Association of China and China Dairy Industry Association and main advisory institute of State Office of School Milk Program, Dept. of Dairy of BOABC keeps good relationship with raw milk bases all over the country, local dairy associations and large and medium sized dairies, which offers advantaged conditions for research institutes to carry out special services. Dept. of Dairy of BOABC mainly provides customers with consulting services regarding market investigation and research, marketing consulting, management consulting, strategy consulting and capital operating.
 
Research group of Dept. of Dairy BOABC
Senior Counselor
Wang Huaibao:  Vice Chairman of Dairy Association of China, also Independent Director of Mengniu Group, senior research expert of dairy industry.
Core members
He Xuegong:  EMBA of Peking University, general manager of BOTIC, Administrative Director of BOABC, former vice general manager of Inner Mongolia Caoyuanxingfa Group, expert of dairy industry and finance.
Chen Yu:  MA of economics, Vice-general manger of BOABC, senior dairy research expert;
Chen Lianfang:  Associate professor, Manager of Dept. of Dairy, Chief Editor of Century Dairy Industry Weekly, project majordomo and senior dairy analyst;
Xiao Shaoqiong:  MA of management science of People’s University of China, subeditor of Century Dairy Industry Weekly, dairy analyst
3. Experts from related industries
Liu Aimin:  Doctor and researcher of China Academy of Science, vice general manager of BOABC, and senior analyst；
Pan Wenqing:  Associate professor and doctor of Tsinghua University, part-time senior analyst of BOABC；
Wang Songye:  MA, manager of project department of BOABC, former director of secretariat of China National Food Industry Association, director of China National Food Industry Website;
Wang Jun:  Doctor and analyst in the field of feedstuff and husbandry of BOABC

Research and consulting service projects of Dept. of Dairy of BOABC
1、Providing regular and individual information and analysis reports for customers both at home and abroad
Including Century Dairy Industry Weekly, of China Dairy Market Report (monthly), and Review and Overview of China Dairy Market (annual).
2、Providing market investigation and related strategic consultation for governmental departments, transnational corporations in China and domestic large-sized dairy enterprises
3、Providing comprehensive consulting service for dairy and its related corporations about restructuring, reorganizing, domestic and international listing and so on.
4、Planning and sponsoring trade conferences, e.g., 1st China Dairy Industrialization Senior Forum (2002); 1st China Conference of Milk Cow Breeding (2003); 1st China Conference of Dairy Marketing (2004); 6th China Academic Seminar of Storing and Processing of Agricultural Products & 1st International Technology Conference of Storing and Processing of Agricultural Products and Food Safety (2004); 1st China Summit of Dairy Supply Chains Management (April, 2005)
5、Publishing big series reference book of China milk industry----China Dairy Industry Guide

Successful market investigation and specific research projects made by Dept. of Dairy of BOABC
1、Investigating basic dairy situations in 36 big and medium sized cities in China；
2、Participating in drafting EU’s “Topic of China Dairy Industry Developing Strategy in long and medium term”；
3、Participating in planning and assisting in carrying out  “Plan of Raw Milk Quality Upgrading in China“ (Snow White Plan)；
Participating in planning “Action Plan of MOA Dairy Products”；
5、Investigation of Parents’ Opinion of School Milk Program in Eight Cities；
6、Investigation and Research Report of Raw Milk in Twelve Provinces in China；
7、Participating in Research of Changfu Developing strategy and Sponsoring Writing the Programming of Processing and Marketing System in Changfu Nanping Base and Hohehot Base；
8、Study on Impact of Chinese School Milk Program to Economic Development；
9、Ecolean Packaging Market Investigation and Analysis Report；
10、China Protein Powder Market Environment and Competitive Situation Research Report；
11、Programming of Yogurt Products Developing Strategy in Sanlu Group Co. Ltd.；
12、Research report of market environment and competition situation of soy milk powder market in China；
13、Research report of consuming action and habit on liquid milk market in Zhangjiakou；
14、Investigation and research report of market demand of milk cans and milking facilities;
15、Review and Overview of China Dairy Market, 2003.；
16、Review and Overview of China Dairy Market, 2004.

Specific research projects developed by Dept. of Dairy currently
1、Research of market and competition situation of milk powder in China
2、Research report of market demand of milk cow’s frozen semen in China
3、Research report of market demand of milk cow vaccine in China

Part of the customers of dairy business department
EU, China MOA, Office of State School Milk Program; Tetra Pak, FONTERRA, Pharmaco, Colacao, EAC; Sanlu, Changfu, Changcheng Dairy and so on.
    
Data resources possessed by dairy business department currently
1、Custom statistics on trend of dairy products；
2、Industry and corporation statistics on trend of liquid dairy and dairy products；
3、Statistics on liquid dairy and dairy products industry in past years；statistics on beverage industry；
4、Statistics on liquid dairy and dairy products processing corporations and beverage producing and processing corporations in past years；
5、Basic situation of main raw milk producing areas in China in the latest few years；
6、Data base of trend of liquid milk and dairy products terminal market；
7、Yearly report of milk powder market in 2004, including data in 2003 and kinematic data and raw data in 2005, came from POS scanned sales data in more than 4000 sample shops of supermarkets in 123 cities and 30 provinces all over the country between January and December in 2004.  The more than 4000 shops include three kinds---large comprehensive supermarket, common supermarket and convenient shops；
8、Others.