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| China Digital TV Market Operation Report, 2006-2007 |
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| 作者：佚名 海外报告来源：本站原创 点击数： 更新时间：2007-3-26 |
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completiondate:March of 2007
Englishpc.:USD7,000
purchasehotline:010-82628755
1. Definitions
1.1 Digital Television (DTV)
1.2 Interactive Television (ITV)
1.3 DTV set
1.4 Set Top Box (STB)
1.5 Condition Access (CA)
1.6 Subscriber Management System (SMS)
1.7 Middleware
1.8 Electronic Program Guideline (EPG)
1.9 Video on Demand (VOD)
1.10 Data Broadcast (DB)
1.11 Pay TV
1.12 Pay Per View (PPV)
1.13 Pay Channel
1.14 Professional Channel
2 .Background of China's television industry
2.1 Overview of television market
2.1.1 Overview
2.1.2 Development status of CATV
2.1.3 Development status of satellite TV
2.1.4 Three abnormal phenomena in the development of TV market
2.1.5 Three trends of the market development in China's TV industry
2.2 Operation pattern in China's TV industry
2.2.1 Analog TV
2.2.2 DTV
2.2.3 Free TV
2.2.4 Pay TV
3. Policies concerning the development of DTV in China
3.1 DTV development plan
3.1.1 The Tenth Five-year Plan and Perspective Plan by 2010 of Radio Film and Television Technology
3.1.2 The Timetable of CATV to DTV
3.2 Related policies concerning technology and impacts
3.2.1 Instructional Guidance for Cable DTV Channel Configuration
3.2.2 Requirements and Evaluation of Cable DTV Condition Access Technology
3.2.3 Implementation Opinions on Establishing Cable DTV System
3.2.4 Instructional Opinions on Reconstructing Cablecasting TV Network
3.2.5 Instructional Opinions on Establishing Cable DTV Service Platform
3.2.6 Suggestions of SARFT on Promoting Trial Projects to Realize Overall Conversion of Making CATV Digitized
3.2.7 Summary of National Conference on CATV Trial Work
3.3 Related operation policies and impacts
3.3.1 Summary of the Seminar on Broadcast and Television Pay Channel Business
3.3.2 Administration Measures on Broadcast and Television Pay Channel Business
3.3.3 State Administration of Taxation’s Notice on Collecting Sales Tax from Broadcast and Television Pay Channel Service
3.3.4 Opinions on Promoting the Industrialization of Broadcast and Television Pay Channel Services
3.3.5 Management Measures of Maintenance Fees of CATV
3.3.6 Notice of SARFT on the Application of Broadcast and TV Pay Channel Services and Management of Broadcasting
3.4 Investment policies
3.5 Related Standard of DTV
4. Analysis of DTV operation pattern
4.1 Analysis of Cable DTV operation patterns
4.1.1 DTV industry chain
4.1.2 Analysis of operation bodies
4.1.3 Analysis of channel contents
4.1.4 Analysis of the services
4.1.5 Analysis of pricing strategy
4.1.6 Analysis of promotion patterns
4.1.7 Current DTV operation in China
4.2 Analysis of DTV-T operation patterns
4.2.1 In-Building TV
4.2.2 Mobile TV
4.3 Analysis of satellite DTV operation patterns
4.3.1 Analysis of satellite DTV operation patterns
4.3.2 New businesses brought by satellite DTV
4.4 Analysis of IPTV operation patterns
4.4.1 Introduction to IPTV
4.4.2 Operator
4.4.3 Profit-making pattern
4.4.4 Operation performance
5 Case study of overseas DTV operation
5.1 Overview
5.2 COMCAST: DTV operator in US
5.2 SKY: DTV operator in UK
5.4 SKYPERFECT: DTV operator in Japan
6. Case study of DTV operation in China
6.1 Beijing
6.1.1 Operators and partners
6.1.2 Operation patterns
6.1.3 History and current status
6.1.4 Prospects
6.2 Shanghai
6.2.1 Operators and partners
6.2.2 Operation patterns
6.2.3 Charges
6.2.4 History and current status
6.2.5 Prospects
6.3 Qingdao
6.3.1 Operators and partners
6.3.2 Operation patterns
6.3.3 Charges
6.3.4 History and current status
6.3.5 Prospects
6.4 Foshan
6.4.1 Operators and partners
6.4.2 Operation patterns
6.4.3 Charges
6.4.4 History and current status
6.4.5 Prospects
6.5 Hangzhou
6.5.1 Operators and partners
6.5.2 Operation patterns
6.5.3 Charges
6.5.4 History and current status
6.5.5 Prospects
6.6 Taiyuan
6.6.1 Operators and partners
6.6.2 Operation patterns
6.6.3 Charges
6.6.4 History and current status
6.6.5 Prospects
6.7 Suzhou
6.7.1 Operators and partners
6.7.2 Operation patterns
6.7.3 Charges
6.7.4 History and current status
6.7.5 Prospects
6.8 Guangzhou
6.8.1 Operators and partners
6.8.2 Operation patterns
6.8.3 Charges
6.8.4 History and current status
6.8.5 Prospects
6.9 Shenzhen
6.9.1 Operators and partners
6.9.2 Operation patterns
6.9.3 Charges
6.9.4 History and current status
6.9.5 Prospects
7. Development trends and conclusions of China's DTV industry
7.1 Major factors affecting China's DTV industry
7.1.1 Advantageous factors
7.1.2 Adverse factors
7.2 Study on the development model of China DTV
7.2.1 Qingdao model
7.2.2 Hangzhou model
7.2.3 Foshan model
7.2.4 Guangzhou model
7.3 Trends of China's DTV industry
7.3.1 Technology development trends
7.3.2 Development trends of DTV operation
7.3.3 Forecast of users market scale
7.4 Analysis of investment opportunities
Selected charts
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