The Research Report of China Digital Media Industry
作者：佚名 海外报告来源：本站原创 点击数： 更新时间：2006-11-24
正文目录
1. The concept and Categories of Digital Media 4 1.1 Concept of Digital Media 4 1.2 Categories of Digital Media 4 2. The Drives and Tendency of Digital Media 5 2.1 Drives of Digital Media 5 2.2 New Tendency of Digital Media 6 3. The Analysis of Digital Media Value Chain 9 3.1 Life cycle of Digital Media 9 3.2 Value Chain of Digital Media 11 3.3 Tendency of the Value Chain and Strategies 12 4. Industry Chain Research of Digital Media 14 4.1 Macro Analysis of Digital Media Industry Group 14 4.1.1 Content and material Industry 15 4.1.2 Digital Content Industry 15 4.1.3 Internet service Industry 16 4.1.4 Broadcasting Operation Industry 16 4.1.5 Terminal equipment manufacturing Industry 16 4.2 the Role Analysis of Digital Media Industry Chain 17 4.3 the Four Stages of Digital Media Development 18 4.4 the “Smile Curve” in Digital Media Industry Chain 19 4.5 key Analysis: the Industry Chain of Digital TV 19 5. Research of China Digital Media Industry Investment Chance 21 5.1 Huge Marketing Potential in China 22 5.2 Hot spot of Marketing Investment 23 5.3 low Entry Resistance for new Policy 24 5.4 the Investment Risk Analysis 26 6. International Investment Trend of Digital Media 27 7. Operation pattern analysis of digital media 31 7.1 The overall strategy ponders 31 7.2 Dream Media 33 7.2.1 the Analysis of Dream Media Value Net 33 7.2.2 Business Model of Dream Media 34 7.3 TV and Broadcasting Media 38 7.3.1 Basic Business Model of Dream Media 38 7.3.2 Operation Analysis of IPTV 39 7.3.3 Operation Analysis of M-TV 40 7.3.4 Profit Pattern of Cable TV 41 8. China Digital Media Market Forecast 48 8.1 Entertainment Media 48 8.2 Broadcasting Media 51 8.3 TV Media 52 8.4 ADSL switching on 56 8.5 Dream Media 57 9. Strategic Suggestions 60
图表目录
Diagram 1: Research result of Internet Users Consuming Behavior 7 Diagram 2: Four essential factors of future open media 9 Diagram 3: Digital Media Lifecycle Model for Media 10 Diagram 4: The Diagram of Digital Media Value Chain 11 Diagram 5: Digital Media Industry Group Partition 15 Diagram 6: Relation Diagram of Digital Media Industry Chain 17 Diagram 7: Phase Diagram of Digital Media Development 18 Diagram 8: the “Smile Curve” in Digital Media Industry Chain 19 Diagram 9: Relation Diagram of Digital TV Industry Chain 20 Diagram 10: Phase Table of Digital TV Development 21 Diagram 11: Dream Media Value Net 34 Diagram 12: Business Analysis Model（Hamel, 2000）35 Diagram 13: Number of China Cable TV Users Forecast 50 Diagram 14: Forecast of China ADSL Users Development 51 Diagram 15: Forecast of Global Mobile Multimedia service share in 2008
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